A few things are required for an SEO service to be successful. First, an interview to gain an understanding of your business, the industry, the services and products you offer, your audience, and your goals and expectations for SEO. You’re going to learn how to create a competitive SEO strategy that will help you rank on the first page in organic search listings.
Remember that data is required to make smart marketing choices. The strategy must identify the right key performance indicators. That’s why proper goal tracking is required. We will connect your website with Google Analytics and Google Tag Manager and set up all reporting and goal tracking to ensure progress measuring and reporting are sufficient and viable.
Stages Of SEO Strategy Development
Your business will thrive with a three-part success plan: Analysis, Strategy, and Execution.
In the analysis phase of SEO strategy development, Thorough research is conducted to Identify keyword themes, your core content, and opportunities for improvement, both on-site and off. The analysis phase is where it all happens.
The initial interview happens once there has been a successful transaction between the SEO and the client.
Some might call this onboarding or road-mapping session. Sometimes the interview is broken into two sessions: one for content, where the tone and voice are hashed out, and one for business details, where questions are presented in order to gather valuable information directly from your client’s mouth. We suggest to prepare and compile a list of questions ahead of time and refine the list as you conduct more interviews. The better your questions, the more valuable the information will be when developing a competitive SEO strategy.
Some sample questions that you can ask are…
You’ll want to know about the details of her business model, how she’ll measure success (calls, website traffic, contact forms). Learn the mouth of your client the words her customers say when inquiring about her services (messaging is a powerful tool). Who do you consider your top competition? Ask her who she considers is her competition (more on this later).
Next, a 180-point technical audit of your website is followed with in-depth competitive research.
180-point technical audit from four different perspectives: a user experience (UX) and conversion rate optimization (CRO) perspective, a content perspective, and finally a Local SEO perspective.
Your website should attract customers and guide them to make a sale. When it’s not, it’s crucial to identify the website from the inside out. One wrong setting is all it takes to prevent your website from ranking in online search. The foundation of your website is like the foundation of a house. You don’t start moving in until your foundation is inspected, healthy and running efficiently.
Similarly, we don’t implement content or optimize a website for search without making sure every component is functioning and running just as it should.
Identify low-hanging fruit, plan out content. Identify true competitors from a search engine optimization perspective.
The keyword research is the foundation of an SEO strategy because the keyword research drives the content topics, backlinks and anchor text, and determines the pages on your website.